Message-Based Chabot Strategy to Boost Customer Engagement

 

Thankfully, none of the horrific scenarios envisioned by science fiction have come to pass. However, the truth is that we currently rely heavily on systems that use artificial intelligence (AI). According to some estimates, 76% of businesses are currently embracing automation in some capacity to improve the efficiency of their operations.

Chatbots are a terrific way for any company with a busy website to automate some tasks and boost client interaction. But what advantages do they have for your company, and how might a chatbot strategy help you engage more customers?

Why chatbots can help increase engagement rates 

It's important to have high engagement rates on your website and all of your social media channels. Better engagement rates not only help your sales and marketing teams plan future campaigns but can also result in higher sales and conversion rates. They're essential for figuring out what kind of material resonates with your target market. So how may chatbots be used to increase engagement?

1. Availability

virtual assistant 24/7 agents instead of human ones. They may assist customers with their questions (or direct them through your website) anytime because they don't require breaks for 12% of them. It makes sense to use chatbots in addition to real human agents when you or holiday. Customers anticipate responses to emails within 15 minutes or less, according to offer of additional channels like live chat.

2. Multiple customers

While the number of clients your human personnel can serve at once is constrained, chatbots are not subject to this limitation. This means that your bots may handle various requests and offer straightforward automated responses or, when necessary, escalate the query to a human agent in cases that are more difficult.

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